Developing the Campaign

These are 4 posters that I’ve been developing. From feedback and advice I’ve tried simplying the designs and make them more consistent. Greg aslo said to refine the language and text. I reckon that having type the dominate feature adds to the sense of authority and dictatorship. I’ve tried to be a lot more commanding with the wording to get the feel of power and enforcement upon the population. In these designs I’ve been working in a grid template which I felt really helped.

I’ve also reduced the imagery to black and white photos and graphic shapes.

A simple thing like adding a full stop to the end of every sentence made it more commanding and direct. Short punchy wording.

Here i used the red figure to comminicate danger and threat. I tried also to create an image of unity and collectivism.

Included some statistics in this one in the attempt to give it more gravitas.

Still need to update the Department of Health logo. Not right atm

What do people think?

Tom S

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